Every channel you use is rented.

Kinhold isn't. One tap puts your artist in a fan's wallet — on the lock screen, free to reach, and awake when they're near somewhere that matters.

Start with one artist
The problem

You've never owned the relationship. You've been leasing access to your own fans.

  • Instagramdecides who sees the post
  • Spotifyowns the listener
  • TikTokrewards the video, not the artist
  • Emaillands in Promotions
  • SMScharges you per message
What we do

Fan strategy, with somewhere for it to land.

Kinhold isn't pass software. It's a fan strategy built around a channel you own — drops, loyalty, brand partnerships, the tour layer — all pulling toward one place every fan already carries.

We build it. We run it. You brief it.

How it works
Add

One tap. No app.

The fan taps a link and the pass saves to Apple or Google Wallet in about five seconds. No download, no account, no verification email.

Reach

Straight to the lock screen.

Send an update and it surfaces on the lock screen. Every message links anywhere you want — a drop, a pre-save, a ticket, a private page. No send fee, ever.

Trigger

Wakes up near the venue.

Tag the pass to places that matter — venues, stores, pop-ups, activations. When a fan gets close, the pass appears with the message already waiting.

The passes

One object. Three jobs.

Designed in the artist's identity, not ours. Every field, colour and image is yours.

Member
#0417
Inner circle
Tier
Day one
Streams
1,204
KH · 8842 0117 3390

The membership

The permanent one. Lives in the wallet between campaigns and updates itself as the fan's history grows.

Doors
7:30 PM
The Fonda
City
Los Angeles
Date
14 Nov
Section
GA Floor
Merch
Lobby, east
KH · TOUR · 0091 4478

The night

Set times, merch location, afterparty link — pushed to the people actually in the room, then kept for the next run.

Edition
17 / 100
Claim ticket
Item
Tour jacket
Expires
48 hrs
Scan at the drop point

The claim

Proof they turned up. The scan is the verification — presence confirmed, edition assigned, stock counted down live.

What we build with it
Tour

The treasure hunt

Limited pieces hidden across tour cities. The pass wakes when a fan is close. They scan at the drop to claim. Scarcity, presence, and proof they were there.

Release

The release sequence

Pass goes out at announce holding the pre-save. On release morning it flips to the stream link. Every single after that reaches the same people, free.

Merch

The private drop

A hundred units, one notification, pass holders only. Membership without an app, a login, or a landing page nobody finds.

Live

The venue layer

Doors, set times, merch stand, afterparty — pushed on the night, to the people in the room. Then you keep that audience for the next tour.

Partnerships

The brand collab

Tag a partner's stores or festival activation and show footfall that came from the artist's fanbase. A number a sponsor will actually pay for.

Loyalty

The long game

Stamps, tiers, anniversaries, first-listen access. The reasons a casual listener becomes someone who shows up every time.

The data

First-party by design, not by scraping.

What we never see: a fan's location. The trigger fires on their phone, not on our server. You get the scan, the tap and the claim — presence confirmed, nothing tracked. No consent headache, no carrier compliance, no per-message cost.
  • At the gateName, email, phone, city, birthday — captured before the pass is issued and tied to it from day one.
  • After the addWho still holds the pass. Who tapped which message. Who scanned at the venue. Engagement you can prove, not impressions you can't.
  • Across the rosterWhich fans hold three passes. That's your superfan list, and it exists nowhere else.
  • Yours to keepThe list belongs to the artist and the label. It moves with them.
Against everything else
ChannelReachCost to sendFriction to join
EmailAround 20–30% opened, and fallingLowAddress given reluctantly
SMSHigh open rate, 70–80% carrier deliveryPer messageA phone number is a commitment
SocialWhatever the algorithm allowsRisingNone, but you don't own it
WalletLock screen visibility, 10–18% tap-throughNoneOne tap, nothing given away

Industry benchmarks, 2026. Wallet figures reflect platform-reported ranges across consumer categories.

Working together

Three ways in.

Single

One campaign

$6,000One artist, one campaign
  • Fan strategy session
  • Pass designed in the artist's identity
  • Capture page and copy
  • One geo-tagged campaign, built and run
  • Credited against month one if you continue
Ongoing

One artist, properly

$8,500Build, then $3,500 / month
  • Full fan strategy and drop calendar
  • Creative concepting for every campaign
  • Social and release integration
  • Venue and tour geo-tagging
  • Up to 25,000 active passes, 4 sends a month
  • Monthly reporting

Additional sends $500. Passes above the band billed at cost.

Roster

Four artists or more

$5,000Per artist build, then $2,800 / month
  • Everything in the ongoing tier
  • Shared infrastructure across the roster
  • Cross-artist superfan intelligence
  • One strategy, many front doors
  • Quarterly review with the label team

Platform and certificate costs are passed through at cost plus 20%, itemised. Volume bands are set in the agreement so nobody gets surprised by a hit record.

Who's behind it

Built by people who do this for a living.

Kinhold comes out of BOHND, a brand strategy practice working only with artists, labels and the people around them. Brand bibles, positioning, marketing plans — and now the channel to run it all through.

Ed SheeranSZATeddy SwimsBruno MarsJelly RollFred AgainShaboozeyTwenty One Pilots

Selected work across the roster. Full case studies on request.

Start with one artist.

Pick the one with the most engaged fanbase and the least idea what to do with it. We'll show you what owning the channel looks like.

Get in touch